variety seeking buying behavior research paper
Research Paper. Variety seeking behavior is the tendency of an individual to seek change over time and it continues to attract attention in the retail and shopping context (e.g., Givon, 1984, Sharma et al., 2010a, Sharma et al., 2010b).The variety seeking literature deals with issues such as the determinants of variety seeking (e.g., Van Trijp et al., 1996), models of variety seeking (e.g . Second, they hypothesize variety-seeking behavior to be a function of the individual difference . There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior. variety seeking, impulsive buying, preferences, choices and regret. Complex buying behaviour is when the individual purchases a high value brand and seeks for adequate information before the purchase is made. Producers of FMCG have to craft their marketing strategies exclusively for rural consumers. Many attempts have been made to study consumer variety seeking behavior (VSB) in various contexts in the past. Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis . PDF Online Shopping Trends and Its Effects on Consumer Buying ... According to Dunn and Norton, recent research on happiness suggests that the most satisfying way of using money is to invest in others. As high customer loyalty is assumed to lead to higher profits, variety-seeking behavior is a disturbing factor in the service profit chain. The study of Online Buying Behavior has been one of the major research agendas in Dissonance reducing buying behaviour . Research Paper. Habitual buying . Precisely, this paper investigated the impact of window display, promotional signage, store layout, music and store smell on consumer impulse buying . The purpose of this paper is to explore why impulsive buying happens under emergency and crisis situations, such as that of COVID-19. Entrepreneurs need to know how their loyal and prospective customers feel, think and how do they decide on purchasing certain products and services.,The self-administered online . The cost of switching products is low, and hence consumers might want to try out new products just out of curiosity or boredom. 4. Introduction. The present study focuses on the understanding of rural consumer buying behavior for FMCG in Haryana. The multi-generational aspects of buying behavior are significantly re-ordering the growth, structure and long-term potential of all industries. their research on the effect of space experience on purchase behaviour, Levav and Zhu (2009) state that the amount of perceived space a consumer has influences the choice the consumer makes inside a store. . Assael had identified four types of buying behaviour based on involvement and differences among brands Table 4.1: 1. 2. This study attempts to investigate the nature and impact of choice overload and Internet shopping anxiety on online shopping patronage in the context of fashion products by examining the extent to . A review of the various motivations of variety-seeking behavior is offered. 4. The results reported in this paper will represent a significance level of .05 level and greater. However, the research described in the paper focuses solely on the consumers' internal need for stimulation (optimal stimulation level) as an antecedent of variety-seeking behavior and brand switching. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Factors Influencing Online Buying Behavior of College Students: A Qualitative Analysis . Since online stores offer customers with variety of products and services. Variety-seeking buying behaviour: consumers undertake it in situations characterized by low consumer involvement but significant perceived brand differences. Such information helps organizations to assess the market potential and determine the effectiveness of their various promotion strategies including product . The paper is organized as follows. The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Retailing and Consumer Behavior. Consumer Behavior. However, the research described in the paper focuses solely on the consumers' internal need for stimulation (optimal stimulation level) as an antecedent of variety-seeking behavior and brand switching. Abstract: The current research aims to explore the influence of in store characteristics on consumer impulse buying behaviour. Compared with the great product diversity, consumers have higher online impulse buying willingness when they do not have many choices. The proposed studies will not only make major theoretical contribution in the field of marketing in this digital era, but it will also have some practical implication to marketers. Electronic commerce research and applications, 2018, 28: 194--207. (2004), Impulse Buying and Variety Seeking: Two Faces of the Same Coin? Therefore, a research is conducted on the present situation of Nepal to understand the influencing factors among the youths while buying smartphones in Kathmandu, the capital city of Nepal with respect to low per capita income. It. Keywords Online Buying, Qualitative Analysis, College Students, Depth Interview . A decision maker may be forced by external circumstances, in a very attitude, time consciousness, trust and variety seeking. Note: The issues discussed below are covered in more detail at consumer behavior section of this site.. Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to purchase a product and, if so, which brand and where), interpret information, make .
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variety seeking buying behavior research paper