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The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. It was shown that one could acquire the aircraft for 7 million points. The Jet Controversy Pepsi Jet Defendant refused to deliver the harrier jet. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. The amount of Pepsi Points necessary to get the listed merchandise ranged from 15 for a “jacket tattoo” to 3,300 for a mountain bike. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … But a protest is not the right feeling. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. B (second).) It needs to be connected to a feeling. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. That’s quite alot of soda to consume. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Pepsi's response was a bizarre one, where it said that the ad was a joke. The slogan was simple: “Drink Pepsi. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. Exh. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. Without a … But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. The court ruled in favor of Pepsi but I think this guy should have got his jet. Additionally, how much is a Harrier jet worth? The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. A piece of evidence proving that Pepsi did not enter into an agreement with Leonard is the catalog itself since it did not include the Harrier jet. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. No, Mr. Leonard will not get the Harriet jet from Pepsi. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. References The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. Connecting a product to a bigger concept isn’t bad. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. Additionally, will Mr Leonard get his Harrier jet Why or why not? In that ad, Pepsi advertised a Harrier Jump Jet as a prize that can be redeemed for 7,000,000 points. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. 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